Whenever we spend an inordinate amount of time waiting for shit to happen in a given tool, or for the resolution of never-ending performance issues that elsewhere have gone extinct in 2015 (not naming anyone here but it rhymes with Parketo). Example: “I want to implement progressive profiling,” when what we should be saying is “I need to discover more about the problems that our prospects need us to solve.” Whenever we start a discussion, or a project, with a feature-centric question. I think there’s a more generalized “tax” we’ve gotten used to paying, as marketing and revenue ops professionals, that’s no less disruptive to our productivity and goals. Matt Bolian is especially good at explaining it. I've seen some talk here lately of the #SalesforceTax. time spent by their ops team maintaining it, and no one hits it better than Hubspot. It’s just that there are increasingly more business scenarios where HubSpot makes a ton more sense:īecause it’s a truly unified platform, made as one, and not a huge cobbled-up mega-sized software.īecause being able to maintain real 360 views of your sales targets and customers and tightly attach to that a whole set of automated sales plays & tactics, without the need for 3rd party integrations - is a big deal for agile sales teams.īecause there’s an ideal ratio of time spent by salespeople using a tool vs. No one who knows their sh*t would claim that, and you should frown upon anyone who tells you otherwise. Sales & Management teams that need to move fast, capitalize on their market opportunities NOW, and meet their goals - cannot afford to be bogged down by the weight of systems like Salesforce.
That HubSpot now leads the entire pack of CRM vendors in G2’s vendor grid is only surprising if you’ve missed noticing their huge product investments in this area in the past couple of years.
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